June 26, 2026 · by Girish
Generative Engine Optimization (GEO) is the practice of optimizing your brand so it gets mentioned and recommended inside AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews. As more people get answers directly from AI instead of clicking links, GEO is becoming as important as traditional SEO. In this guide we explain how GEO works, how it differs from SEO and AEO, and simple steps any business can take to start showing up in AI answers.
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