Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. It’s characterized by its ability to reach large audiences, its cost-effectiveness, measurability, and the speed at which changes can be implemented.
Search Engine Optimization (SEO):
Pay-Per-Click (PPC) Advertising:
Content Marketing:
Email Marketing:
Affiliate Marketing:
Influencer Marketing:
Mobile Marketing:
Mobile Marketing:
Online Public Relations:
Data Analytics:
These techniques can be used independently or together, depending on the business goals and the environment in which the business operates. Effective digital marketing often involves a strategic blend of these techniques to achieve optimal results.
