Google is gearing up to release a new core update in August 2024 that directly affects your websites. Like previous updates, it is designed to improve the search engine experience by tweaking the rules for ranking results. Read along as we cover what is included in this update, how it might affect your website’s traffic, and some tips for maintaining a strong-performing site.

What is Google Core Update?

Google adapts its search engine to the requirements of users regularly so that only useful and qualitative content ranks. Since Google reevaluates everything, these updates can potentially swing a site’s position in search results. The main focuses of these updates are bug fixes such as spam and subpar content while the major updates focus on improving overall user experience site speed and content quality.

Major Changes in the August 2024 Core Update                                                                 

While Google keeps some details about its algorithm updates under wraps, experts have spotted a few key trends in the August 2024 update.

• Content is Key: It seems that having high quality, well-researched, and comprehensive content is now crucial. Websites that delve into topics are likely to rank higher.
• Enhancing User Experience on Websites: Google consistently ranks websites that offer user friendly and enjoyable experiences higher on its list. This means they should be easy to navigate on devices, fast loading, and straightforward to explore.
• Emphasizing E E A T: E E A T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is gaining significance. Websites that demonstrate knowledge and reliability are likely to perform better.
• Incorporating Variety in Content Types: There is an emphasis on using diverse content formats such as articles, videos, infographics, and interactive elements to engage users and enhance the value of their content.

What to Do If Your Website Gets Impacted by the August 2024 Core Update?

If you notice a dip in your rankings due to this core update here are some steps you can take:

• Refresh Your Content Review the existing content on your website to ensure it’s quality Update outdated information add new insights and ensure that everything is well organized and comprehensive.
• Improve User Experience: Focus on optimizing your site’s performance on devices, page loading speed, and ease of navigation. A positive user experience can help maintain or even improve your rankings.
• Showcase Your Expertise: Demonstrate your knowledge in your industry by providing information about your background supporting your claims with credible sources and engaging your audience through transparency and authenticity.
• Monitor Performance and Make Adjustments: Keep track of how your website performs over the weeks ahead. Utilize analytics tools to assess visitor numbers, bounce rates, and conversion rates. Be prepared to make adjustments, based on the data you gather.

FAQs

How will this update affect my website’s visibility in search results?                                             

It comes down to things like the quality of your website’s content, its user friendliness, and how well you adhere to Google’s guidelines. Some sites may get a boost in rankings while others could see a drop.

What should I do if my website takes a hit after the update?                                                         

Take a close look at your site and identify areas that could use improvement. Focus on enhancing your content by making it more thorough, up-to-date, and reliable. Additionally, work on improving the user experience by speeding up page loading times and ensuring better navigation on devices.

Are these updates only beneficial, for certain websites?

Not! These updates are broad in scope and not targeted at specific types of websites or industries. They aim to enhance search results overall so the positive changes could benefit various types of content and websites.

How long will it take for the update to be fully implemented?

Core updates typically require a few weeks for completion. During this time, you may notice fluctuations in your search rankings as the update is gradually rolled out.

Conclusion

The upcoming Google update in August 2024 reminds us that the landscape is constantly evolving. To align your website with Google preferences and maintain or boost your rankings in search results focus on enhancing your content, enriching the user experience on your site, and adhering to E E A T guidelines. Stay vigilant, refresh your content regularly, and consistently monitor your website’s performance to navigate these changes effectively.